Bên cạnh PHÂN TÍCH ĐỀ THI 30/5/2020 IELTS WRITING TASK 2 (kèm bài sửa HS đạt 6.5), IELTS TUTOR hướng dẫn Phân tích "The main aim of advertisement campaign is to increase the sales of a certain product, but people don't really need it. To what extent you agree or disagree? Give your own opinion and relevant examples" IELTS WRITING TASK 2.

The main aim of advertisement campaign is to increase the sales of a certain product, but people don't really need it. To what extent you agree or disagree? Give your own opinion and relevant examples

IELTS TUTOR lưu ý:

• Dạng opinion essay thì đã rất quen thuộc với các bạn học sinh lớp IELTS ONLINE WRITING 1 KÈM 1 của IELTS TUTOR rồi nhé.
• Dạng opinion essay, nếu theo hướng TOTALLY AGREE có thể bố cục bài như sau:
  • Body 1: Nêu lí do thứ 1 vì sao TOTALLY AGREE
    • Main idea: Advertisements can certainly tempt people to buy products that they might not otherwise want
      • Supporting idea: 
        • Perhaps it is the influence of marketing that leads us to make these kinds of decisions; we want to stay up to date with the latest fashions or own the newest high-status device. 
        • Planners of publicity campaigns use various means and methods to lure the customers generously, like convincing the consumers to buy a product through repetitive content, using of pseudo experts and so on in order to highlight the benefits and  the need of consuming the products manufactured by a specific company.
      • Example: Every year people can be seen queuing to buy the latest models, even when they already have a perfectly good phone that does not need replacing.
  • Body 2: Nêu lí do thứ 2 vì sao TOTALLY AGREE
    • Main idea: advertising does not simply meet needs; it creates them.
      • Supporting idea: Most people could live more fulfilling lives with fewer products but advertising stimulates desires by appealing to consumer psychology and those initial wants eventually become habitual. >> IELTS TUTOR gợi ý Cách dùng động từ "stimulate" tiếng anh
      • Example: Advertising transforms basic needs into desires, exemplified by the evolution of smartphones from communication tools to status symbols, as marketing shapes consumer psychology, fostering habitual wants.
         

IELTS TUTOR gợi ý bài tham khảo:

Advertising campaigns are often designed with the primary goal of maximizing profits (tối đa hóa lợi nhuận – to increase revenue to the highest possible level) by stimulating demand (kích thích nhu cầu – encouraging interest in a product or service), even if the products are not genuinely necessary. I totally agree (hoàn toàn đồng ý – completely support the view) with the idea that advertisements drive people to purchase items they do not actually need by exploiting psychological triggers and creating artificial desires.

Firstly, advertisements have a powerful ability to manipulate consumer behavior (thao túng hành vi người tiêu dùng – influencing the choices and actions of buyers) by capitalizing on emotional triggers (tận dụng các kích thích cảm xúc – using emotions to influence decisions). Through strategic marketing techniques (kỹ thuật tiếp thị chiến lược – planned methods to sell products), companies are able to entice potential buyers (thu hút người mua tiềm năng – attract prospective customers) to purchase products they might not have considered otherwise. For instance, marketers often use pseudo experts (chuyên gia giả mạo – fake or unqualified experts) and repetitive advertisements to convince consumers of the necessity of certain items. This is evident during the release of the latest smartphones when people queue up (xếp hàng – wait in line) for hours, even if their current device is fully functional. Such impulse buying (mua sắm bốc đồng – purchasing without prior planning) is largely driven by the need to stay up to date with the latest trends (cập nhật xu hướng mới nhất – remain current with fashion or technology), a concept fabricated by marketers (tạo ra bởi các nhà tiếp thị – invented or exaggerated by advertisers).>> tham khảo CẦN VIẾT & THU ÂM BAO NHIÊU BÀI ĐỂ ĐẠT 8.0 SPEAKING & 7.0 WRITING?

Moreover, advertising not only responds to needs but also creates them artificially (tạo ra nhu cầu một cách giả tạo – generate desires that did not previously exist). Companies skillfully tap into consumer psychology (khai thác tâm lý người tiêu dùng – understand and use psychological principles to influence purchasing decisions), turning simple wants into habitual desires (mong muốn thành thói quen – regular cravings or needs). For example, smartphones were originally designed for communication, but through persistent marketing efforts (nỗ lực tiếp thị liên tục – ongoing promotional activities), they have become symbols of status and identity. This transformation of basic needs into luxury demands (biến đổi nhu cầu cơ bản thành đòi hỏi xa xỉ – shifting simple necessities into extravagant desires) illustrates how advertising can manipulate perceptions and create markets where none previously existed.

In conclusion, I firmly believe that advertising campaigns often exploit human psychology (lợi dụng tâm lý con người – take advantage of consumer thinking) to create artificial demand for products that people do not genuinely need, thereby driving unnecessary consumption and perpetuating a culture of materialism (duy trì văn hóa tiêu dùng vật chất – continuing a society focused on material wealth).

Vocabulary List:

1. Maximizing profits (increase revenue, boost earnings, optimize gains) – tối đa hóa lợi nhuận

   • IELTS TUTOR xét ví dụ: Advertising campaigns are designed to maximize profits by driving consumer demand.

2. Stimulating demand (spurring interest, inciting consumption, triggering purchases) – kích thích nhu cầu

   • IELTS TUTOR xét ví dụ: Effective marketing strategies are essential for stimulating demand for new products.

3. Totally agree (fully support, entirely concur, wholeheartedly agree) – hoàn toàn đồng ý

   • IELTS TUTOR xét ví dụ: I totally agree that advertisements often push people to buy unnecessary items.

4. Manipulate consumer behavior (influence decisions, sway choices, control perceptions) – thao túng hành vi người tiêu dùng

   • IELTS TUTOR xét ví dụ: Marketing experts know how to manipulate consumer behavior through persuasive advertising.

5. Capitalizing on emotional triggers (leveraging emotions, exploiting feelings, tapping into sentiments) – tận dụng các kích thích cảm xúc

   • IELTS TUTOR xét ví dụ: Advertisers are skilled at capitalizing on emotional triggers to drive purchases.

6. Strategic marketing techniques (targeted campaigns, calculated promotions, deliberate advertising) – kỹ thuật tiếp thị chiến lược

   • IELTS TUTOR xét ví dụ: Companies use strategic marketing techniques to convince consumers to buy.

7. Entice potential buyers (lure customers, attract purchasers, draw in shoppers) – thu hút người mua tiềm năng

   • IELTS TUTOR xét ví dụ: Discounts and promotions are effective ways to entice potential buyers.

8. Pseudo experts (fake specialists, unqualified advisors, misleading authorities) – chuyên gia giả mạo

   • IELTS TUTOR xét ví dụ: Advertisers sometimes use pseudo experts to falsely endorse their products.

9. Queue up (line up, wait in line, form a queue) – xếp hàng

   • IELTS TUTOR xét ví dụ: People queue up outside stores to buy the latest gadgets.

10. Impulse buying (spontaneous purchasing, unplanned shopping, hasty acquisition) – mua sắm bốc đồng

• IELTS TUTOR xét ví dụ: Flash sales often encourage impulse buying among shoppers.

1. Stay up to date with the latest trends (follow current fashions, keep pace with developments, remain current) – cập nhật xu hướng mới nhất

• IELTS TUTOR xét ví dụ: Many people buy new smartphones to stay up to date with the latest trends.

1. Fabricated by marketers (created by advertisers, invented by sellers, constructed by promoters) – tạo ra bởi các nhà tiếp thị

• IELTS TUTOR xét ví dụ: The idea of "needing" the latest model is often fabricated by marketers.

1. Creates them artificially (manufactures demand, fabricates needs, invents desires) – tạo ra nhu cầu một cách giả tạo

• IELTS TUTOR xét ví dụ: Advertising creates needs artificially to boost product sales.

1. Tap into consumer psychology (access buyer mindsets, exploit purchasing motives, understand consumer thinking) – khai thác tâm lý người tiêu dùng

• IELTS TUTOR xét ví dụ: Marketers tap into consumer psychology to make products seem indispensable.

1. Habitual desires (ingrained cravings, persistent wants, repetitive longings) – mong muốn thành thói quen

• IELTS TUTOR xét ví dụ: Advertising turns simple wants into habitual desires over time.

1. Persistent marketing efforts (continuous promotions, ongoing advertisements, relentless campaigns) – nỗ lực tiếp thị liên tục

• IELTS TUTOR xét ví dụ: Persistent marketing efforts can change consumer perceptions of necessity.

1. Transformation of basic needs into luxury demands (evolution of necessities into extravagances, conversion of needs into wants, shift from essentials to desires) – biến đổi nhu cầu cơ bản thành đòi hỏi xa xỉ

• IELTS TUTOR xét ví dụ: The transformation of basic needs into luxury demands is evident in smartphone marketing.

1. Exploit human psychology (manipulate buyer instincts, take advantage of consumer behavior, leverage psychological triggers) – lợi dụng tâm lý con người

• IELTS TUTOR xét ví dụ: Companies often exploit human psychology to create unnecessary demand.

1. Perpetuating a culture of materialism (sustaining consumerism, continuing wealth-focused values, reinforcing materialistic society) – duy trì văn hóa tiêu dùng vật chất

• IELTS TUTOR xét ví dụ: Advertising is a key driver in perpetuating a culture of materialism.

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